1st Year Sales Volume - RHO vs TRX

[eltaco]

I’ve seen very few RHOs driving around or at dealerships in my area, so I’ve been really curious to know how 1st year sales volume looks for this truck, and how it compares to TRX or even Raptor. I’m curious if anyone has this data available. Maybe this would be a sign of overall market interest in this product, or even Ram’s ability to meet demand.

I did find a post Anthony made in late February indicating ~4000 total RHO had been ordered to that point. I think initial orders started around April/May of 2024, so not quite one year. Someone please correct me if that is incorrect.

I also found a post on a TRX forum that indicated around 15k units were ordered in the first year of 2021. I was surprised that is nearly 4x market take rate. A picture and quote from that thread is below. If anyone knows how to pull that data for RHO, it would be really fascinating to see!

15,201 2021 TRX's in a delayed production year.
13,000 2022 TRX's currently built with production scheduled to end on 8/6

The TRX is 1st priority for production but they still have supplier issues. They are suppose to average around 120 TRX per day but can barely get around 80 a day.

I have no idea what kind of numbers Raptor does in a year, but comparing this year would be fun as well.

 

[JS59]

Interesting and a bit surprising. But, that truck for 80k just four years ago was a helluva thing!

 

[RAM-Ranch-MT]

The 2021 and 2022 trx were a hell of a bang for the buck. Like 70k msrp just like rho. I would like to see the numbers!

 

[MattH89]

Interesting and a bit surprising. But, that truck for 80k just four years ago was a helluva thing!

I could also afford eggs then, too.

 

[eltaco]

Just continuing down the rabbit hole. I see Ram overall is down 35% in sales from 2021 to 2024. Much of that decline was in 2024. That’s not specific to any model, just overall truck sales for the brand for each year. Interestingly, Ford was pretty stable over those times. GM and Toyota look to be the biggest positive movers.

2023 to 2024 numbers

GM Trucks, Ford F-Series and Toyota Tundra Sales Grow Significantly; GM Is On Top and Ram Is Down (Sales Report)

Full-size pickup trucks and their heavy-duty versions enjoy their popularity increase and growing sales numbers in 2024 and in Q4. There are two exceptions. The

tfltruck.com

2020 to 2021 numbers

Sales: Full-size Pickup Trucks Have a Bad Year in 2021 – GM Trucks Are Still On Top

The sales numbers are in and General Motors is still on top of U.S. sales in 2021. When you add the Chevy Silverado to the GMC Sierra sales for the year, GM tru

tfltruck.com