It all comes down to preference and affordability. Like color, to each their own! Same with options. I would never use a moonroof , but a handful of times over ownership so why pay for it. Same with passenger screen. I like the alpine so didn't need the Harmon Kardon. HUD, cool, but don't need. Massaging seats. Great, but rather have a massage that offers happy endings... JK!!! For me the $10k additional wasn't necessary. Had I researched more and understood better that the memory seats, and ventilated seats didn't come on Level 0, I may have weighed the options more and decided to go Level 1. I didn't necessarily buy a Level 0 to save money although a great value for the money after the discount etc.Guys are already asking if the Level 1 option is worth it. Cant make everything the same. Im ok with it.
Hindsight I would've ordered a white Level 1 as I planned on keeping this truck for 3 or 4 years.
Level 1 is absolutely worth the money for the additional features, and tech that you get. Knowing what I do now, I would say it's almost a no brainer, with the discounts some of the dealers are offering. But not getting it doesn't take away from this truck one bit. My 3 cents!