2026 RHO Orders $9K-$11K off MSRP @ MARK DODGE

[Fleece82]

I've lost all faith in CDJR dealers other than the ones involved in this forum.

I contacted over a dozen dealers within 200 miles of me trying to find a dealer that would just come close to the offer I was quoted by one of the supporting dealers on here to save me in travel time and cost.

80% of them said they would call me back with their offer once they looked over the numbers......crickets. The other 20% just want to argue with me about how what is being advertised by the dealers on here isn't possible and they are getting their money back on low ball trade offers or hidden fees.

So, I politely tell them if that was the case then people on here would be reporting that and they wouldn't be getting the business they are getting. Then they say good luck and hope you get the deal you are looking for and we leave it at that.

But I'm also surprised at the misinformation salesman have. I've heard a lot of wrong info. Some have told me that the colors available now are the only colors available for 2026. One salesman said his dealership can order Canyon Lake now and that they already ordered 2 in that color. Also was told that they never heard of Sorrano Green and it was a fabricated color from the internet.

CDJR needs to get their dealers on the same page and In check.

 

[RAM-Ranch-MT]

I've lost all faith in CDJR dealers other than the ones involved in this forum.

I contacted over a dozen dealers within 200 miles of me trying to find a dealer that would just come close to the offer I was quoted by one of the supporting dealers on here to save me in travel time and cost.

80% of them said they would call me back with their offer once they looked over the numbers......crickets. The other 20% just want to argue with me about how what is being advertised by the dealers on here isn't possible and they are getting their money back on low ball trade offers or hidden fees.

So, I politely tell them if that was the case then people on here would be reporting that and they wouldn't be getting the business they are getting. Then they say good luck and hope you get the deal you are looking for and we leave it at that.

But I'm also surprised at the misinformation salesman have. I've heard a lot of wrong info. Some have told me that the colors available now are the only colors available for 2026. One salesman said his dealership can order Canyon Lake now and that they already ordered 2 in that color. Also was told that they never heard of Sorrano Green and it was a fabricated color from the internet.

CDJR needs to get their dealers on the same page and In check.

Anthony can chime in and correct me but all the dealers in here are mostly high volume dealers who specialize in factory orders, their sales model is volume. Not your usual mom and pop cdjr. They move hundreds of RHO and make their profit that way. Your mom and pop might sell one or two rho in a year at best. They aren't able to offer under sticker as It cuts their margins too low. My local dealer wanted sticker and wouldn't budge , also tried the same bs of "there's no way they can sell them that cheap". Well They can sell them that cheap and that's what I did. Lol . Every dealer is different . That's at least what I have gathered over the years.

 

[MattH89]

Even if they were the same price I'd rather order from MD than order locally. It's like using Google vs the YellowPages in terms of consumer experience. They know exactly what they are doing and it's run efficiently and professionally. Zero BS that I've always encountered from mom and pops or, worse, regional conglomerate dealers.

 

[Fleece82]

Anthony can chime in and correct me but all the dealers in here are mostly high volume dealers who specialize in factory orders, their sales model is volume. Not your usual mom and pop cdjr. They move hundreds of RHO and make their profit that way. Your mom and pop might sell one or two rho in a year at best. They aren't able to offer under sticker as It cuts their margins too low. My local dealer wanted sticker and wouldn't budge , also tried the same bs of "there's no way they can sell them that cheap". Well They can sell them that cheap and that's what I did. Lol . Every dealer is different . That's at least what I have gathered over the years.

Yeah the higher volume dealers tend to have more dealer cash to work and deal with. So I didn't expect them to match offer for offer. Just wanted to see where they would land and if it would be competitive enough to save me the travel.

 

[seadog32073]

I've lost all faith in CDJR dealers other than the ones involved in this forum.

I contacted over a dozen dealers within 200 miles of me trying to find a dealer that would just come close to the offer I was quoted by one of the supporting dealers on here to save me in travel time and cost.

80% of them said they would call me back with their offer once they looked over the numbers......crickets. The other 20% just want to argue with me about how what is being advertised by the dealers on here isn't possible and they are getting their money back on low ball trade offers or hidden fees.

So, I politely tell them if that was the case then people on here would be reporting that and they wouldn't be getting the business they are getting. Then they say good luck and hope you get the deal you are looking for and we leave it at that.

But I'm also surprised at the misinformation salesman have. I've heard a lot of wrong info. Some have told me that the colors available now are the only colors available for 2026. One salesman said his dealership can order Canyon Lake now and that they already ordered 2 in that color. Also was told that they never heard of Sorrano Green and it was a fabricated color from the internet.

CDJR needs to get their dealers on the same page and In check.

They are all liars. They know they giving you the wrong information but all they care about is the right now. Is not only CDJR. Recently I have been looking for a car for my wife. Infinity, BMW, and Volvo were disappointments, is like they have to score -20 to 0 in an IQ test to work there, lies, bad talking other brands, and all they want is to sell so bad which makes me not want to buy. I told my wife she is getting a jeep (let's see how that works for me).

 

[AnthonyRI]

I've lost all faith in CDJR dealers other than the ones involved in this forum.

I contacted over a dozen dealers within 200 miles of me trying to find a dealer that would just come close to the offer I was quoted by one of the supporting dealers on here to save me in travel time and cost.

80% of them said they would call me back with their offer once they looked over the numbers......crickets. The other 20% just want to argue with me about how what is being advertised by the dealers on here isn't possible and they are getting their money back on low ball trade offers or hidden fees.

So, I politely tell them if that was the case then people on here would be reporting that and they wouldn't be getting the business they are getting. Then they say good luck and hope you get the deal you are looking for and we leave it at that.

But I'm also surprised at the misinformation salesman have. I've heard a lot of wrong info. Some have told me that the colors available now are the only colors available for 2026. One salesman said his dealership can order Canyon Lake now and that they already ordered 2 in that color. Also was told that they never heard of Sorrano Green and it was a fabricated color from the internet.

CDJR needs to get their dealers on the same page and In check.

I'm sorry to hear that your experience has been so frustrating, it certainly doesn't have to be. Since this is on the MARK DODGE thread, I'm not going to be shy. If you tallied your time & frustration spent trying to find someone to match/beat what we're doing, there is a high probability that the cost you've expended exceeds that of shipping. Let me be clear, ANY dealer CAN offer the same price we are, and it does happen. But we do it EVERY time.

I will defend, for a moment, the salesfolk nationally who you may encounter - they are making a living on what is in real time in front of them, that's how they pay THIS month's mortgage, grocery bill, etc. Spending time researching things like future colors, rebate compatibility, the thousand ways to screw up sold-order-protection, affiliate, etc - that's not tangible money today. Like most industries, I'm realizing personally, it is growing "important" commonplace to get a fast answer than a right answer.

This is where we differ, is that our ownership decided to invest in the factory order process. Investments in time, capital, processes, technology, and personnel. Right now two of us that only handle factory orders (at one point back in the 4xe craze we had 4). We're backed up by a dedicated few that assist with putting the details together when the truck comes in. Logistics professionals who handle booking transport, airport pickup, etc. Remote finance team members who are able to sign you all up remotely lighting fast. A physical building on our lot, with humans inside, that ONLY works on PDI for new vehicles - they're not distracted by people in the waiting room for regular service lane on a brake job, warranty work, etc.

This is what we do on not just RHO's, but all factory orders (similar structure of pricing) on all Chrysler, Dodge, Jeep, and RAM vehicles.
It doesn't have to be your birthday, you don't have to ask three times to get the right answer (Austin powers?).
All day every day and we're not going anywhere!

 

[AnthonyRI]

Yeah the higher volume dealers tend to have more dealer cash to work and deal with. So I didn't expect them to match offer for offer. Just wanted to see where they would land and if it would be competitive enough to save me the travel.

Common misconception - we buy the vehicle at the SAME PRICE that everyone else does. The fact that we choose to target excelling in each little game that RAM puts in front of us is a choice. The "kickbacks" are commensurate with volume and on a per-vehicle basis the smallest dealer could get the same.

The difference is that we can AFFORD to sell each vehicle with a much smaller profit margin, WITH some risks involved, because with the volume in play it all averages out. It is NOT that we pay less for the vehicle, or that we get more incentives per vehicle sold, than anyone else who was performing at the same optimization within their own volume and/or market.

 

[RonRHO]

Anthony, Mark Dodge's business model is the way it should be, make a little off every sale and sell many units. Most dealerships don't understand that concept, maybe they are on a shoestring budget.

 

[Bmcwhorter14]

Anthony, Mark Dodge's business model is the way it should be, make a little off every sale and sell many units. Most dealerships don't understand that concept, maybe they are on a shoestring budget.

To be fair, that can't be every dealerships model. Places like Mark Dodge can have this business model because there are so few dealers doing it that people come from all over to get their pricing/ service. If every dealer did this, there wouldn't be enough volume to go around.

 

[Westsoccer18]

I do find it strange that none of our local dealers will match or come very close to mark dodge pricing. Considering it’s not a truck sitting on the lot, why not order the truck at that same small margin, and gain a customer for the future as well as a customer for the service department. Seems like a “make a little bit of money with a happy customer, or they just don’t care”, attitude.

 

[Bmcwhorter14]

I do find it strange that none of our local dealers will match or come very close to mark dodge pricing. Considering it’s not a truck sitting on the lot, why not order the truck at that same small margin, and gain a customer for the future as well as a customer for the service department. Seems like a “make a little bit of money with a happy customer, or they just don’t care”, attitude.

I'm assuming the risk just outweighs the reward. At best they get a small margin sale in 3-4 months when the truck arrives and the hope to make some money on service. Worst case they order the truck for a customer, they back out and they have money tied up in a truck that they'll probably have a hard time selling if they are indeed a low volume seller. Not to mention the time and effort for the sales team that doesn't normally do custom orders.

Personally I checked with my local dealer before ultimately ordering with Koons. Even with my affiliate pricing, my local dealer was about $5k more. Not to mention when I had them look at my trade they came in lower than literally any other place I had gotten a price from. I ended up selling my Rebel private party and getting $6500 more than they offered on trade, and ordered with Koons who had them beat by $5k on price.

Point being you can try to haggle with these mom and pops to get them to get close to MD or Koons, or any other high volume dealer, but ultimately you're probably better off just going with MD, Koons, etc as they do this stuff every day. Yes you might have to travel but the positive ordering experience seems well worth it.

 

[AnthonyRI]

I do find it strange that none of our local dealers will match or come very close to mark dodge pricing. Considering it’s not a truck sitting on the lot, why not order the truck at that same small margin, and gain a customer for the future as well as a customer for the service department. Seems like a “make a little bit of money with a happy customer, or they just don’t care”, attitude.

Most dealerships are sized to require making a significant "gross" off a small number of new vehicle customers. They just can't fathom the opposite, it's an entirely different model.

 

[HurriRAM]

@AnthonyRI Are there any current 26MY trucks in production yet?

 

[Myers1981]

@AnthonyRI Are there any current 26MY trucks in production yet?

Interested in this as well

 

[AnthonyRI]

@AnthonyRI Are there any current 26MY trucks in production yet?

TWO trucks in production on our orders, both RHO's.
But they have estimated ship dates of 7/13 so I think this is probably very slow start test run type stuff. Normally the estimated ship date would be only a few days away once they've started. Beginning is always a little slower with testing/containment

 

[RamFan]

I do find it strange that none of our local dealers will match or come very close to mark dodge pricing. Considering it’s not a truck sitting on the lot, why not order the truck at that same small margin, and gain a customer for the future as well as a customer for the service department. Seems like a “make a little bit of money with a happy customer, or they just don’t care”, attitude.

We got within a few thousand of what Mark Dodge offered and my wife was ready to buy.

With that being said, ANY CJDR we buy in the future will be from @AnthonyRI and I have said that before and my wife is on board as well. She has since spoke to friends of her's in Illinois that have bought their vehicles from Mark Dodge.

Keep up the great work!!

Chris

 

[RLR69]

What is up with the 10/100,000 warranty? I see all this info (Ram) saying its only good through 9/2/2025.
Is this only a short term "special" to get people on board?
If we order before 9/2, but don't take delivery until after 9/2, do we still get the warranty?
I can only find opinions, no facts online.

 

[Bmcwhorter14]

What is up with the 10/100,000 warranty? I see all this info (Ram) saying its only good through 9/2/2025.
Is this only a short term "special" to get people on board?
If we order before 9/2, but don't take delivery until after 9/2, do we still get the warranty?
I can only find opinions, no facts online.

Wondering about this myself. I placed a pretty early 26 order so I'm curious if mine makes it in time.

 

[AnthonyRI]

What is up with the 10/100,000 warranty? I see all this info (Ram) saying its only good through 9/2/2025.
Is this only a short term "special" to get people on board?
If we order before 9/2, but don't take delivery until after 9/2, do we still get the warranty?
I can only find opinions, no facts online.

It is not listed on the Monroney sticker, because it is a program for original buyer only. Therefore, like any other program, it MUST have an expiration date. Even the military, first responder, affiliate, etc all have expiration dates that just get refreshed with each model year and/or expiration as necessary.

 

[HurriRAM]

It is not listed on the Monroney sticker, because it is a program for original buyer only. Therefore, like any other program, it MUST have an expiration date. Even the military, first responder, affiliate, etc all have expiration dates that just get refreshed with each model year and/or expiration as necessary.

So, is the 9/2 date order by or receive by?