I think if RAM is going to compete wit the raptor r and differentiate themselves from an RHO they need around 800 HP, 37's, and some specific trx color options and it will be around the $120k price point. If they keep the truck the same as an RHO and just drop in a 702 HP V-8 they need to be around $105K area, undercut the raptor r on price. I hope they make these attainable and dealers like Mark Dodge and other larger dealers can order and give discounts. My biggest gripe with the raptor r is you have to beg and plead with Ford dealers for the privilege of purchasing a raptor r and if you're lucky they will sell you one at sticker.