I have/had both. Question is how long do you want them to last? I had a set of Luxe in a GT mustang that lasted 8yrs, were still like new when I sold the car. I also have a set of Luxe (lifetime warranty), using one set on my second Grand Wagoneer - still like new, second vehicle, year 4/5. I had a set of Luxe that I traded with my 3yr old rebel, like new. They last. This round, I went with Ultimate (5yr warranty) in My RHO and I am pleased. Yes, not as thick and plush, but not by much. They seem to be holding up as well. I went with the Ultimate because I think I will trade the truck in 5yrs. They are still better than any OEM or aftermarket mat I’ve seen. I also have the factory rubber that I swap in if I’m going off road. Both are a good choice. Hope this helps.