But you already knew about this before you decided to buy the truck, correct? Do you know of a car manufacturer that doesn’t charge for their hands free driving feature? Ford blue cruise is $50/month, GM super cruise is $25-40/month, Tesla full auto pilot is $100/month, etc.
There is cloud data storage and live traffic data required for the hands free driving specific map module, along with mapping more roads to expand where it can be used, so it only makes sense that they have to pass the cost to the consumer.