2027 Raptor MSRP $77,790

I think it’s fair to say that the RHO shouldn’t expect as high of a residual value (percentage-wise) as the Raptor. With deep dealer discounts on new RHOs, your used truck is competing against someone purchasing new at 10-12% off MSRP. The Raptor crowd doesn’t have that problem.
I don't intend to sale mine. I got a full 150K mile warranty with no date restrictions. It's got some reported quirks from others, but just coming out 2 years ago, all my issues just reside with the uconnect system which I just got an update on, so I can't complain. I had an F150 ecoboost 2nd Gen and died on me at 59K miles. I'll ride this one to the end.
 
Yes the base model is ‘cheaper’. But how many Ford dealers are going to stock the base models? And of those dealers how many are going to actually sell at MSRP?

My local dealer had a current 26 ‘base model’ and still had 10k+ worth of ‘market adjustment’ and other crap. And they refused to negotiate on any of it.

I refused to buy a truck above msrp just cause of its ‘name’ and like others won’t pay a raptor ‘tax’.

I think this is just a marketing ploy to get people riled up.
 
This is standard equipment on a 26 Raptor
EXTERIOR 5 LINK REAR SUSPENSION BUMPER - RAPTOR-UNIQUE FRONT PERFORMANCE DUAL EXHAUST SYSTEM W/DUAL TAILPIPES FUEL TANK - 36.0 GALLON HEADLAMPS - AUTO HIGH BEAM HEADLAMPS - AUTOLAMP (ON/OFF) LED PROJECTOR W/ DYNAMIC BENDING HEADLAMPS LED SIDE-MIRROR SPOTLIGHTS RIGID® LED FOG LAMP WHEEL LIP MOLDINGSINTERIOR 12" CLUSTER DISPLAY 2ND ROW HEATED SEATS A/C W/DUAL CLIMATE CONTROL ADAPTIVE CRUISE CONTROL COMPASS HEAD-UP DISPLAY HTD LTHR WRAPPED STR WHL HTD/VENTILATED FRT SEATS OUTSIDE TEMP DISPLAY PEDALS-PWR ADJ W/MEMORY POWER LOCKS AND WINDOWS RAPTOR BRANDED FLOOR MATS RAPTOR-UNIQUE CENTER STACK STEERING - TILT/TELESCOPIC WHEEL WITH AUDIOFUNCTIONAL 360-DEGREE CAMERA 5G MODEM B&O UNLEASHED, 14 SPKR BED UTILITY PKG FORD APP FOX LIVE VALVE SHOCKS MOBILE OFFICE PKG PRO TRAILER BACKUP ASSIST PRO TRAILER HITCH ASSIST REAR PARKING SENSORS REAR VIEW CAMERA SKID PLATES SYNC®4 W/12" SCREEN TERRAIN MANAGEMENT SYSTEM TRAIL CONTROLSAFETY/SECURITY ADVANCETRAC™ WITH RSC® AIRBAGS - FRONT SEAT MOUNTED SIDE IMPACT AIRBAGS - SAFETY CANOPY® PERIMETER ALARM SECURE PKG 1 YR INCLUDED SOS POST-CRASH ALERT SYS™ TIRE PRESSURE MONIT SYSWARRANTY 3YR/36,000 BUMPER / BUMPER 5YR/60,000 POWERTRAIN 5YR/60,000 ROADSIDE ASSIST
 
This is just typical Ford cost cutting, I doubt they're actually threatened by RHO or TRX sales. Love my RHO but the Raptor is still king and 9/10 people would choose it over the RAM.
I agree. My 21 raptor has had 30+ dune trips and now at over 80k trouble free miles. My bros 23 Raptor has 85k trouble free miles. Raptors have been very reliable for us/friends/Family. I love the RHO engine/trans/interior/hands free driving/massaging seats more than my past Raptors. I think its a much better street truck and I like interior layout more. But I like looks, reliability, seat comfort, exhaust sound and fuel economy of my Raptors more. Ford will have a big answer to the RHO/TRX for next gen truck. I am already hearing about a 550+ V8 Raptor and 39 inch tire rumors swirling.
 
I agree. My 21 raptor has had 30+ dune trips and now at over 80k trouble free miles. My bros 23 Raptor has 85k trouble free miles. Raptors have been very reliable for us/friends/Family. I love the RHO engine/trans/interior/hands free driving/massaging seats more than my past Raptors. I think its a much better street truck and I like interior layout more. But I like looks, reliability, seat comfort, exhaust sound and fuel economy of my Raptors more. Ford will have a big answer to the RHO/TRX for next gen truck. I am already hearing about a 550+ V8 Raptor and 39 inch tire rumors swirling.
Nice! Competition improves the breed. Why do you think Ford announced a price cut on the Raptor, notwithstanding the cost cutting angle? To make a headline and attract more people into the showroom?
 
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I've owned both. I'd tell you that from an owner's perspective that the Raptor is like owning the newest iPhone. It's reliable, you know what you're getting, has strong resale value, and is super recognizable. The RHO is like having the latest Samsung Android phone, lots of cool tech, high performance, but not nearly as refined, reliable, or recognizable. I am also in the car business and the age of RHO's sitting on the lot is so much higher even with all the crazy discounts out there. The Raptors just move much quicker even at higher prices or even above MSRP. A second version of the RHO with improved infotainment and electronics would really close the gap between the two. It seems like RAM is choosing to go back to their bread and butter with the TRX instead of focusing on improving the RHO.
This is the best part of these forums—getting to see so many different perspectives. I owned a 2023 Ford Raptor EcoBoost (Gen 3) and was disappointed in the power delivery and interior quality. It's interesting because I know some folks on here have had a lot of Apple CarPlay issues, but so far, knock on wood, my RHO has been significantly better than both my Raptor and F-250. Between my wife and me, we've had five higher-end Fords in one form or another over the last five years, and they've all been glitchy as hell.

The suspension has been a wash for me, as I definitely feel like there are things the Fox did better than the Bilstein, and vice versa. My RHO definitely tows a lot better, and while that's not why I bought the truck, it still comes in handy when hauling the boat short distances or pulling the motorcycle trailer.

However, the biggest turnoff for me was the value proposition. I still see Ford dealers marking up EcoBoost Raptors while they just rot on the lot. I don't understand if the dealers are trying to go out of business, but it doesn't make any sense to me. That engine needs a major refresh, or at least a significantly improved tune—whatever it takes to get the power figures up. If I'm paying that much for a truck, I don't expect to get beaten in a 0–60 run by a PowerBoost F-150, which is just kind of sad.

My RHO is significantly faster, and if you decide to do a piggyback tune (JB4/Cat 6), the gap opens up by an even greater margin. The inside of the Raptor feels very cheap to me—like it was an afterthought. The RHO's interior is beautifully finished and makes me feel like I'm sitting in a high-end truck.

I completely agree with people who say that competition drives improvements, and in the end, you have to pick the one that checks all the boxes for your needs. I would like nothing more than to see the EcoBoost Raptor get another 150 hp and 100 lb-ft of torque, as the outside stying is beautiful.
 
Fairly typical for a vehicle to lose 30% of value from MSRP within the first 1-3 years. A 25 model right now is effectively being market priced as a 2-year-old model because the 27's are now open for ordering. As already mentioned, Ram is running significant percentage off new 2026 models right now, which makes it very competitive if you want to trade or sell your used 25 or 26.

MAAP starting October 1 could have an impact on keeping values stable. Time will tell on that.

I always give a very friendly one finger salute to all Ford Raptors on the side of the road as I pass them with their hoods up.
 
Yes the base model is ‘cheaper’. But how many Ford dealers are going to stock the base models? And of those dealers how many are going to actually sell at MSRP?

My local dealer had a current 26 ‘base model’ and still had 10k+ worth of ‘market adjustment’ and other crap. And they refused to negotiate on any of it.

I refused to buy a truck above msrp just cause of its ‘name’ and like others won’t pay a raptor ‘tax’.

I think this is just a marketing ploy to get people riled up.
and somehow its working for Ford to keep prices high on these flagship trucks.
Nice! Competition improves the breed. Why do you think Ford announced a price cut on the Raptor, notwithstanding the cost cutting angle? To make a headline and attract more people into the showroom?
they know they have to compete better on Value like Ram is. The RHO crushes it on the value proposition for 2025-2027. Probably one of the best value half ton trucks available.
 
and somehow its working for Ford to keep prices high on these flagship trucks.

they know they have to compete better on Value like Ram is. The RHO crushes it on the value proposition for 2025-2027. Probably one of the best value half ton trucks available.
Now, about that Toyota Hammer…2028/2029 could be crazy years if Ford brings a V8 non-R Raptor at the same time Toyota drops the Hammer.

Umm, hey DC - what about that RHO tune???
 
Now, about that Toyota Hammer…2028/2029 could be crazy years if Ford brings a V8 non-R Raptor at the same time Toyota drops the Hammer.

Umm, hey DC - what about that RHO tune???
I hope the Hammer is awesome but TRD Jon has me convinced that Toyota will not go as all out as we all hope it could be.

-Got emails into them to get more answers on DC about RHO tune. I am pushing as hard as I can for all of us. I would love a tune as well.
 
I hope the Hammer is awesome but TRD Jon has me convinced that Toyota will not go as all out as we all hope it could be.

-Got emails into them to get more answers on DC about RHO tune. I am pushing as hard as I can for all of us. I would love a tune as well.
Thank you!
 
Yeah, im in South Florida and I see 15 Raptors just driving for 20 minutes to grab lunch. I see 1 RHO a week, maybe. Definitely a lot more popular down here. Makes me like my RHO more.
Yeah but look at this way....Raptors have been selling FOREVER. Its all people know. The RHO has been selling for about 1 1/2 years.....

Chris
 
Last year you could get a steak dinner that includes steak, baked potato, salad and dessert for $80. This year you can get the steak dinner for $75, but the potato, salad and dessert are a la carte.

You can say you cut the price...but you also took half the dinner away. It's called decontenting or marketing.
 
It’s pretty deceiving to say they dropped price when really they dropped features to lower the base model offering. As pointed out above, they didn’t drop price on a similar optioned Raptor from 2026 to 2027.

Ford has nothing to be concerned about. The sales numbers @Eighty has posted for RHO are not highly impressive, and Ram tripped all over themselves with the Hurricane marketing to the point they retreated to V8 when they quickly came to terms with it.

Resale value is the best determining factor and RHO numbers have dropped off quickly this year from what I’ve seen. Just out of curiosity, I just ran KBB on my RHO and trade in is $29k under original MSRP. Even buying at a big initial discount puts me well in the hole after just over a year of ownership.
Not truly a price cut, just decontenting.
 
This is just typical Ford cost cutting, I doubt they're actually threatened by RHO or TRX sales. Love my RHO but the Raptor is still king and 9/10 people would choose it over the RAM.
It has 100 less HP and almost a second slower 0-60, does not a King make. I personally would never drive anything with a Blue Oval, but that's me. I think 9 out of 10 isn't accurate.
 
It has 100 less HP and almost a second slower 0-60, does not a King make. I personally would never drive anything with a Blue Oval, but that's me. I think 9 out of 10 isn't accurate.
I think people buy the Raptor because for years, there was no competition for it. Folks who wanted a factory off-road capable truck just naturally gravitated to the Raptor because there simply wasn't anything else - now there is!
 
I was so proud to buy a 2018 Raptor many years ago. Then the rattles and squeaks took over, it got so bad that I traded it in for a 2019 Ram Rebel.
I felt that a 73K truck shouldn't sound like a 66 Rambler.
RHO has been the exact opposite and I couldn't be happier.
 
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RHO off-road capability…do you use it? Order your RHO from Jim Glover CDJRF! Up to $10,000 + off MSRP What did you do to your RHO Today? New 2026 Order
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