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The latter. There isnt a massive swell of people wanting to buy an RHO that can't get their hands on one.
It's a niche vehicle.
Seeing many RHO's?
- Thread starter Bennersj
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The latter. There isnt a massive swell of people wanting to buy an RHO that can't get their hands on one.
It's a niche vehicle.
Thanks for the numbers, that’s interesting. They also tell a story. When the TRX was at its height of sales volume, the car market was a different place and there was no RHO. Afforability is a big problem today, keeping lots of buyers on the sidelines. $80k is a lot of money.
I’m a “well Ford keeps both the ecoboost & R Raptors in the lineup” kind of guy because I’m a marketing guy and that’s how buyer segmentation works. In my opinion, which is worth everything you paid for it, no way the new TRX will have a starting MSRP below $95K. That means it’s a limited volume halo truck, just like it was in later years, and the RHO stays in its lane.
Given that assumption, RAM is going to have to beat the Raptor R on horsepower, which means a higher performance Hellcat or…wait for it…Hellaphant!
If the TRX is $85k, then yes, there’s little justification for the RHO unless they drop its price accordingly - but I can’t see that happening. As @Ctech-Review previously noted, Stellantis needs to show Wall Street a path to profitability because their investors have lost money during the same time Ford and GM shareholders have gained a lot.
I also believe the RHO will get factory backed tuner kits to spice things up and further enhance the value and performance versus the Ecoboost Raptor. Other kits from Mopar are in the ~$1,000 range, and I’ll be the first in line to grab an extra 100-160 HP for $10 a pony with a factory warranty
Hopefully, we will get answers tomorrow!
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Unfortunately, I think you are on to something here.
I think Stellantis/RAM saw the political conflicts across the US and kept the numbers low, to stage themselves for an uncertain business future.
They wre trying to hedge their bets and limit their risk until the political outcome was more defined.
With the return of the V8, and the drawback of the Electric sector across all vehicle manufacturers, you can see where the arrow is pointing now.
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Thanks for the numbers, that’s interesting. They also tell a story. When the TRX was at its height of sales volume, the car market was a different place and there was no RHO. Afforability is a big problem today, keeping lots of buyers on the sidelines. $80k is a lot of money.
I’m a “well Ford keeps both the ecoboost & R Raptors in the lineup” kind of guy because I’m a marketing guy and that’s how buyer segmentation works. In my opinion, which is worth everything you paid for it, no way the new TRX is will have a starting MSRP below $95K. That means it’s a limited volume halo truck, just like it was in later years, and the RHO stays in its lane.
Given that assumption, RAM is going to have to beat the Raptor R on horsepower, which means a higher performance Hellcat or…wait for it…Hellaphant!
If the TRX is $85k, then yes, there’s little justification for the RHO unless they drop its price accordingly - but I can’t see that happening. As @Ctech-Review previously noted, Stellantis needs to show Wall Street a path to profitability because their investors have lost money during the same time Ford and GM shareholders have gained a lot.
I also believe the RHO will get factory backed tuner kits to spice things up and further enhance the value and performance versus the Ecoboost Raptor. Other kits from Mopar are in the ~$1,000 range, and I’ll be the first in line to grab an extra 100-160 HP for $10 a pony with a factory warranty
Hopefully, we will get answers tomorrow!
Adding to this:
In addition to the vehicle prices, the COVID-era "supply chain" pricing for everything else was permanent and has increased significantly in the past 5 years. So there's less disposable income for cars, proportionally. The interest rates have also doubled or tripled, meaning fewer people are able to finance vehicles they can't afford.
The TRX was killed off because of tightening emissions rules and costs. The new save-the-company Hurricane engine was about ready to roll out, and Ram was also gung-ho on going electric, along with all the other manufacturers. So the RHO definitely wasn't seen as a stop-gap for a new TRX.
Fast forward a few years with a different political landscape (and the return of Kuniskis). The market has spoken, and electric ain't ready for prime time. Ram (and Dodge) owners want their muscle cars. Big V8's. So the Hemi returned, and now the 6.2 SRT. For how long, that's the question. Next political cycle will probably swing back the other way, and the manufacturers will all swing with it towards environmentally friendly vehicles.
Any idea what Raptor and R sales are, by comparison?
No, I've only tracked Ram DT production.
another thing to keep in mind, while production on the rho is much lower than the trx, I don't think the SO/HO is going anywhere, especially with the reviews and what seems to be good reliability(not including the electrical systems), on top of that, a lot of the RHO and TRX parts are the same, crawl under the truck and you'll see trx stamped in various places. if the new trx uses the new electrical systems, really the noly big difference will be the motor/tranny. producing both shouldn't be to difficult, but what do i know
on another note, saw my first rho in the wild sunday, a black one driving in brewster, ny with connecticut plates
on another note, saw my first rho in the wild sunday, a black one driving in brewster, ny with connecticut plates
Bingo! That's part of what I meant by the car market being a "different place." Today's average car price is 20-35% higher than in 2019 for several reasons, including general inflation, car makers producing higher level trims with the limited chips they have, and pure greed. The average car transaction today is ~$50K, up from ~$37.6K in 2019. Add high interest rates and the end of Covid cash, and you've got a prescription for slower overall sales, let alone expensive trucks.
As a result, 2019 was the last year new vehicle sales were 17 million, and 2025 is likely to end at ~16.3 million units. Auto loan delinquency rates have hit new highs as people struggle with car payments (20% of buyers have a monthly payment of $1,000 or more).
The truck I am seeing with increasing regularity in my ZIP code (the most affluent in Colorado) is the Ranger Raptor, and I don't think it's a coincidence. At $57-$60K, the RR is priced slightly above average and delivers the looks and performance lots of people want at an "affordable" cost. If RAM announces a Baja-style Dakota priced below the Ranger Raptor, I have to believe it will sell very well.
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The amount of people I see buying vehicles that cost more than their annual salary is pretty alarming.
True, and based on data from the NY Fed, many buyers have set themselves up for failure. If there is a bright spot, repos might hit the market, but the downside is that vehicles owned by people who are already strapped for cash are generally not well maintained.
I’m fortunate enough to make a decent salary and I still question it every time I make my $830 payment.
I'm with ya, brother, but fortunate to be in a place where I can afford it (for now).I’m fortunate enough to make a decent salary and I still question it every time I make my $830 payment.
Best financial advice I ever received was in my 20s. My brother told me always pay your credit cards off in full every month. Took me about a year to wrap my head around that and get it done, but it was the first large raise I ever got saved me hundreds of dollars in the course of a year. Last vehicle I financed was in 1997 since then I haven’t paid a penny in interest with the one exception of a mortgage on my house that I still have and only because the interest rate is slightly over 2% and I can beat the hell out of that with investments
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I’ve seen a white, silver, and canyon lake in northeast TN and they were all on dealer lots. Oddly enough, the canyon lake sat at the dealership for a good month before it sold and they were offering it at a comparable price to what others were discounting on lot RHO’s.
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Upgrade those brake lights with the Diode Dynamics , problem solvedYa… well… us base model guys are hauling all the cash we saved by not paying $10,000 for a Passenger screen. So ha! ( I wish I had a hud, ventilated seats, LED third brake light) lol
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I’m in SA too and have only seen a couple
You are the third.
